Was 2012 the year of the 7-inch tablet? Windows 8? The Samsung smartphone? Try social media.
A new infographic from iStrategyLabs, based on statistics published by the Huffington Post, lists 100 of "the most fascinating" figures from 2012, focusing on Facebook, Twitter, Pinterest, Instagram, and Google+.
Facebook had a roller coaster 365 days. But more than 1 million websites integrated with the social network since the beginning of 2012. Joining Facebook could be a positive move for marketers, since a reported 80 percent of users prefer to connect with brands via the social site. With 23 percent of people checking their accounts five or more times a day, it's hard to miss an advertising opportunity.
Facebook faced criticism in 2012 over its ever-changing privacy policies, but that wasn't an issue for about a quarter of its users, who don't even bother with privacy settings, the graphic said. Could the Facebook chief's older sister be one of them?
Meanwhile, while people are surfing the site for their favorite brands and ignoring their right to privacy, they are also jamming out to popular melodies. According to the stats, 210,000 years of music have been played on Facebook as of 2012.
Rival social network Google+ could become real competition, garnering 625,000 new members every day of last year. Of those millions of people, active users reportedly spend more than 60 minutes a day across Google products, averaging 12 minutes per day with Google+. A Wall Street Journal report, however, suggested that Google is boosting its Google+ membership by automatically creating Google+ accounts for anyone who signs up for one of the search giant's services.
The small but powerful Google "+" sign, however, is used 5 million times a day helping websites that use it increase traffic by 350 percent. According to iStrategyLabs, 40 percent of marketers use Google+, while another 67 percent plan to increase their activities on the site. Seventy percent reportedly want to learn more about it.
Meanwhile, micro-blogging site Twitter held its own last year. The average user tweeted 307 times over the course of 2012, adding to the 163 billion tweets that have been sent since the 140-character service launched in July 2006.
The site doesn't work for everyone, though, as an alleged 56 percent of customer tweets to companies were ignored. More than 30 percent of marketers, though, were able to generate leads via tweets.
Twitter fell short last year, lagging behind photo-sharing site Instagram in the amount of time spent on the respective services. The average Twitter user spent 170 minutes viewing messages on a mobile device in one month, compared to the 257 minutes Instagram photographers logged during the same time period.
In just six months, Instagram visitors increased by 724 percent. They uploaded more than 5 million photos every 24 hours, resulting in 575 likes and 81 comments per second.
Social media's general popularity has been linked directly to a newfound national infatuation with social cork board Pinterest, which gathered a lot of support in 2012. A majority of users' time on the site was spent pinning (84 percent), while another 15 percent was liking pins, and only 1 percent commenting on them.
For more details, check out the full infographic below.