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Facebook Timeline Rolling Out to Business Pages

February 29, 2012

Facebook Timeline for Business Pages

The Facebook Timeline has garnered mixed reactions from users thus far, with some worried over the change and others loving the new look. Now, users are about to start seeing the new design more often on the social network.

Facebook on Wednesday announced it is gearing up to expand the Timeline to brand and business-focused pages. Page admins will have 30 days to preview their page in timeline as the new designs are set to roll out to on March 30, Facebook said. Admins can, however, publish the timeline on their page earlier, if they so choose.

A number of brands have already adopted the new layout, including NBC's TODAY Show, Starbucks, Nike, Magnolia Bakery, The New York Times and Microsoft Windows.

With the change, brand-focused pages will be getting the same large cover photos currently featured on personal profiles. Photos, likes and other apps (such as a map or events calendar) are featured at the top of pages, to the right of the profile photo. Also, brands will be able to make any post appear larger, and “pin” a new post at the top of their page each week.

Along with the new page design, admins will get several new features, including messaging capabilities. Previously, brands could not use their Facebook page to send or receive messages. Now, Facebook users will be able to contact a brand privately, and brand admins will be able to respond to those messages. Admins will also be able to turn the messaging function off.

Admins will also get a new dashboard, where they can keep track of the activity on their page, respond to people who have commented on their timeline, and view page analytics. The admin panel will display any new likes, notifications, post performance statistics, and messages.

The new layout will, however, do away with the “landing tabs” that solicit users to like their page. Now, visitors to a page will always see the timeline view by default.

Facebook originally announced the Timeline in September, and has since rolled it out to personal profiles across the social network. The new design functions as a digital as a digital scrapbook, allowing users to easily browse through their entire Facebook history and add important life events to their profile.




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