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iPhone Tops Smartphone Satisfaction Survey (Again)

March 16, 2012

Apple iPhone 4S (Verizon Wireless)

For the seventh consecutive year, Apple is sitting atop J.D. Power and Associate's smartphone satisfaction survey.

The survey found that most mobile users consider battery life to be one of the most important factors in their choice of device.

J.D. Power and Associates polled consumers based on factors like performance, ease of use, features, and physical design. Apple scored high marks with an 839 out of 1,000. HTC came in second with 798, followed by Samsung with 769, and Motorola with 758.

Smartphone users also see brand loyalty as a critical factor in their choice of phone, the survey said. Combined with concerns about battery life, J.D. Power noted that people who are satisfied with their smartphone's battery life are more likely to buy another phone from the same manufacturer in the future.

But battery life remains the key sticking point. Though it took top honors in the survey, Apple has not been without its own battery issues.

In fact, in the weeks following the release of the iPhone 4S last fall, Apple was plagued with complaints that the fifth-gen phone was sucking down the battery faster than it should. Apple acknowledged that the problem was caused by a bug, noting that it affected some devices with iOS 5 installed. It released a patch with iOS 5.1, though it didn't immediately fix the issue for some, and Apple continued to investigate. Many users complain that the problem has continued.

Not surprisingly, J.D. Power said that batteries on 3G devices performed better than those of their 4G counterparts. 4G smartphones scored 6.1 out of 10, compared to a 6.7 out of 10 for 3G.



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