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Dell Looking to Challenge Apple With New Windows 8 Tablets

March 19, 2012

Dell Streak 7

After ditching its Google Android-powered Streak tablets, Dell is now gearing up to take on the tablet market once again.

Dell's chief commercial officer Steve Felice told Reuters in London over the weekend that Dell is testing new tablets running Microsoft's forthcoming Windows 8 operating system, which is expected later this year and will include a new touch interface. In addition, Dell may try its hand at Android-based tablets again. The company has roadmaps in place for the launch of new tablets toward the end of the year, Felice said.

"We're very encouraged by the touch capability we are seeing in the beta versions of Windows 8," Felice told Reuters. "We have a roadmap for tablets that we haven't announced yet. You'll see some announcements for the back half of the year."

Dell hopes its new tablets will give the iPad a run for its money. While Apple currently dominates the tablet market, with lines for its new iPad stretching around the block, Felice said there is still room for competition.

"We don't think that this market is closed off in any way," he said.

Dell's relationship with business customers could gave it an advantage over Apple in the tablet market, Felice told Reuters. "On the commercial side there are a lot of concerns about security, interoperability, systems and device management, and I think Dell is in the best position to meet those," he said.




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