Apple today confirmed that it will once again participate in the Black Friday madness. But unlike some of its retail rivals, Cupertino is not going crazy; Black Friday deals will only run on the Friday after Thanksgiving - not Black Friday eve or a week before like Walmart, Amazon, and other firms.
"This Friday, there's something for everyone. Including you," Apple wrote in an email to customers this morning. "Prepare your gift list: The one-day Apple shopping event is this Friday, November 23."
Apple will post its Black Friday deals online shortly after midnight Pacific time on Friday; they will also be available in stores. On Black Friday, Apple Stores will be open from 8 a.m. to 10 p.m. local time rather than the usual 10 a.m. to 9 p.m.
Apple also encouraged iPhone users to download the Apple Store app and shop from their smartphone.
Apple is not usually big on the discounts, but for the past two years at least, the company has offered up some Black Friday deals.
Typically, Apple has offered $101 off Macs; last year, the discount applied to the MacBook Air, the MacBook Pro, and the iMac. The company also shaved $41 on the 16GB version of the iPad 2, $51 on the 32GB tablet, and $61 on the 64GB device.
The iPod touch also got a price cut - a $21 discount on the 8GB version to $178, the 32GB version was $31 off at $268, and the 64GB device was selling for $358, a $41 price drop.
Also expect savings on various third-party accessories, but don't hold your breath for big savings on brand-new products like the mini iPad, 13-inch MacBook Pro with Retina display, or the iPhone 5 .