The uproar over Instagram's proposed terms of service update has prompted the photo-sharing service to abandon advertising-related changes and stick with the status quo.
"It became clear that we failed to fulfill what I consider one of our most important responsibilities – to communicate our intentions clearly. I am sorry for that, and I am focused on making it right," Instagram CEO Kevin Systrom wrote in a blog post.
As a result, the changes - which were set to go into effect on Jan. 16 - are on hold for now. "Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010," Systrom wrote.
The news prompted swift backlash, with celebrities and the Instagram faithful threatening to shut down their accounts. Systrom took to the blog to insist that Instagram was not going to sell its users' photos, and apologized for any confusion.
Going forward, Systrom said Instagram will not introduce over-arching policy changes related to advertising products that are still in the planning stages. "We are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work," he wrote.
Systrom also reiterated that peoples' content is their own. "I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don't own your photos – you do," he wrote.
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