LAS VEGAS—On Friday, Magellan, GPS navigation specialists, announced its plans to enter the fitness market with two new products. The Switch and Switch Up will be the company’s first fitness-oriented products that will utilize GPS technology to meet the growing needs of runners, cyclists, and multisport athletes.

The Switch and Switch Up are both billed as “crossover GPS watches,” aimed at enhancing workouts and performance for athletes of various disciplines. The Switch will feature customizable sport profiles, easy-to-read high-resolution display, eight hours of battery life, a high sensitivity GPS receiver, 50-meter water resistance, and compatibility with ANT+TM sensors. Though the Switch is primarily geared towards runners, Magellan believes the watch will have crossover appeal for multisport needs.

The Switch Up shares the same features as the Switch and adds a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notifications in louder environments, and an innovative quick-release mounting system to transition easily between sports. This added capability makes the Switch Up a more interesting choice for multisport athletes, with greater flexibility and more diverse features.